Good morning, 

What lies behind the most awarded campaigns? A new set of reports from WARC Creative delve into the attributes of serial winners. 

Elsewhere, we continue our focus on marketing’s impact on pricing over in the opinion section. 

Today’s email is 240 words:

In opinion: How should I communicate the price of my brand to consumers? 

On the podcast: 3 in 15: Social media reaches new peaks - listen on Spotify or Apple.

Countdown to Cannes: check out WARC’s Creative Impact hub

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What’s the DNA of EMEA’s most awarded campaigns? A new report from WARC Creative pulls out the attributes of the most awarded campaigns and companies from the region that have dominated the higher echelons of the WARC Creative 100, Media 100 and Effective 100 rankings.
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Taglines are often held up as one of the best examples of distinctive brand assets – think "Just Do It" or "I‘m Lovin‘ It" – but research shows just how difficult it is for taglines to stick in people’s minds.
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Marriott International’s Marriott Bonvoy loyalty program added another seven million members during Q1, bringing the total to 203 million.
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